Under the Quiksilver umbrella, Slater launched VSTR in January. In March, World Marketing sent Quiksilver a cease-and-desist letter, to which the apparel giant responded in court, claiming no infringement. The complaint explains that VSTR is pronounced by saying each letter separately, rather than saying "visitor."
Joining Capbreton, Paris, Moscow and Barcelona, the Gold Coast now boasts its own Boardriders store at . Just moments from world-class breaks at Snapper Rocks and Kirra, the unique space pays homage to surf culture and showcases all of the brands under the Quiksilver umbrella including Quiksilver, Roxy and DC Shoes alongside a cafe and licensed bar. Each Boardriders concept store is completely unique to the location. The new Gold Coast digs features a surfboard carousel so surfers can do a little window-shopping as they wait for their coffee.
*UPDATE (28/02/13): The Transworld Business post is back up online, the explanation for its temporary disappearance was apparently that: “Members of the Quiksilver umbrella of brands had not all been notified” of changes.
Some of the ideas that made their way into Outerknown began to percolate a few years ago when Slater and Moore first worked together on VSTR, a short-lived label under the Quiksilver umbrella. Slater, a Quiksilver-sponsored athlete for almost 24 years, ended that endorsement deal in early 2014.