To corral such varied creative endeavors, author and agent formed Team Amy, joining forces with freelance publicist Sarah Burningham and marketing consultant Chris Boral at Rosenthal's expense. Since coming together last fall, the team brainstorms weekly, and just as Rosenthal's 25 books and journals passed the million-unit sales mark in April, it unrolled the Yellow Umbrella retail program, announcing it in an ad in the New York Times Book Review with the support of all five publishers. Under the program, more than a dozen independents across the country have set up displays with a variety of Rosenthal's books under a yellow umbrella, supported by marketing materials (including the yellow umbrella and yellow umbrella stickers for all the books) provided by Team Amy (again at the author's expense).
It has been almost a year since Hong Kong’s pro-democracy student boycott movement merged with the Occupy Central plan to give rise to the Umbrella Movement. Photographer and City University researcher has documented small signs that remain around the city from the months-long Occupy protests. Though the streets have long been cleared, small remnants such as yellow umbrella stickers and pro-democracy graffiti persist.